Ali's Basement

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Revealed: How Steve Jobs Turns Customers into Fanatics

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btw, I never saw this ad … if I had, I would have converted much sooner … via Brito

I just saw this article via a friend’s tweet and it caught my eye since I converted over to Apple a few years ago. The article talks about an interesting psychological experiment that was conducted over 40 years ago which could be Jobs’ key to his fan base. Just picture compare people, not products. Think about it.

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Written by Ali's Basement

August 28, 2010 at 11:51 am

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